Shane Kelly
Los Angeles, CA
Shane is a multi-disciplinary creative strategist with experience leading both large and small teams. His expertise is most found in paid digital advertising, with other proven success in organic social, email marketing, event planning, and leadership.
His skills include Google Suite, Microsoft Office, Canva, Mailchimp, Salesforce, NetSuite, TotalExpert, Google Ads, Social Media Marketing, Content Production, Design, Growth Strategy, Creative Problem Solving, Management, Leadership, Attention to Detail, Analysis and Trend Forecasting
Education
University of Massachusetts, Amherst
BA of Media Communication, c/o 2019
University of West Alabama
MA of Integrated Marketing Communications, c/o 2023
03/2022 – PRESENT
SEM Specialist
Wiley
- Manage implementation of 30 Google Ads per month, optimizing throughout all campaign stages
- Deliver full reports on ad campaigns’ KPIs and ROI using Adobe and Google Analytics
- Utilize Eloqua and Salesforce as CRM platforms
- Collaborate with Campaign Managers and Field Marketers to source collateral for SEM campaigns
- Oversee budget and ad spend from $2,000-$48,000 per campaign
02/2021 – 03/2022
Product Marketing Manager, Renovation
CrossCountry Mortgage
- Build out & manage 8 different social media accounts while maintaining a cohesive content calendar
- Generate organic DTC leads with paid advertising through Google Ads, utilizing specific budgets
- Analyze KPIs of all marketing efforts as well as the ROI from paid budgets
- Copywrite, design content, and fine-tune SEO for social and website pages
- Saw a 41% increase in sales with the addition of my role, with over $127 million in loans funded 2021
- Write copy and design flyers to allow over 6,000 loan officers to promote our renovation products
- Create email marketing campaigns to drive B2B leads from realtor and contractor groups
11/2019 – 02/2021
Sales + CATF Project Manager
Itoya Topdrawer Corp.
- Analyzed and created sales reports (i.e. KPI comparisons, item reports, sell-through reports)
- Worked with other CATF Project Managers to lead nationwide company giveback strategies
- Collaborated with the greater marketing team to produce Instagram story content and post copy
- Executed all store merchandising for the Boston brick & mortar district
- Ran CRM strategy through Yelp and Google Business pages for Boston storefronts
- Created, planned, and organized monthly in-store events and customer outreach
- Directly managed a team of 20 employees, handling training and task organization
05/2016 – 11/2019
Instagram Lead/Server
Naco Taco
- Created regular Instagram content to promote business to over 5,000 followers
- Strategized events with GM to increase brand awareness
- Used specific language to upsell products to maintain a high AOV
- Assisted management with hiring and training of FOH staff
Shane Kelly
Feel free to reach out regarding any consultations, general inquiries, or projects.