During my time at CrossCountry Mortgage, I built out the beginnings of a social media audience on Instagram and Facebook for our renovation product pages as well as multiple renovation specialized loan officers. The target of the social media strategy was to humanize the loan products beyond the names like FHA203k. With this cross-channel social media strategy, we were able to build up monthly renovation lifestyle webinars with over 100 regular registrants.
Written Off (2022)
This account was created to promote an upcoming short film in Boston directed by Bay Tamboury called Written Off. The intention of the organic Instagram strategy was to build a local follower base that would covert into donations for the film’s crowdfunding post-production. Through this strategy, the film was able to hit its funding goals and the first viewing took place in May 2022.
Team Renovation Landing Page, CrossCountry Mortgage
This landing page was created to guide prospects on their customer journey through CrossCountry Mortgage’s services as a national mortgage lender with options to finance renovations in a fixed rate, 30-year mortgage. The copy on this page was intended to use an approachable, friendly, voice to speak to the prospective borrowers as other people in an industry that is becoming increasingly more automated.
Renovation Product Flyers, CrossCountry Mortgage
These flyers were part of a year-long initiative to revamp CrossCountry Mortgage’s available print collateral to highlight these renovation products like FannieMae Homestyle, USDA & VA Renovation, and FHA203(K) loans. The target audience of these flyers were both our DTC audiences and our B2B partners by way of our co-marketing capabilities.
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